Extended leadership role supports ingredient company’s strategic growth

CLEVELAND (May 17, 2016) Ganeden, one of the leading international suppliers of probiotic ingredients, has promoted Michael Bush to President of the company. Bush is well known throughout the probiotic industry for his expertise and advocacy, leading the field as both Executive Board President for the International Probiotics Association and as a sought­after speaker and media spokesperson.

Previously Ganeden’s Senior Vice President, Bush’s new role will allow him to focus on Ganeden’s strategic business development and help manage the company’s massive growth both domestically and internationally. He will also continue to oversee sales and marketing activities, while maintaining his position as a go­to expert source for media quotes, speaking engagements and educational opportunities.

“There are few people in the probiotic space more qualified than Mike Bush, and we couldn’t be more pleased to see him take on additional leadership responsibilities as Ganeden’s President,” said Andy Lefkowitz, CEO of Ganeden. “Mike’s expertise has made him an extremely valuable asset not only to Ganeden, but to the entire probiotic industry.”

Bush has been with Ganeden for over 10 years, helping to quickly and successfully build the company’s reputation as a leading probiotic ingredient manufacturer. Ganeden is best known for its patented probiotic ingredient, GanedenBC ®, which is currently used in more than 500 food, beverage and companion animal products in almost 40 countries and exceeded more than $1 billion in sales in 2015. Prior to joining Ganeden, Bush had more than 20 years of business experience and has won numerous awards for business leadership.

“The culture at Ganeden fully supports my passion for probiotics, science and innovation, and I couldn’t be more honored to take on the responsibilities of President as we innovate and delve deeper into the probiotic space,” said Bush. “I look forward to sharing Ganeden’s mission with the industry, while helping to support the probiotic industry by continuing to work with the media, CPG companies and consumers.”

For speaking opportunities or interviews with Michael, please contact Ganeden’s Public Relations Manager, Teresa DeJohn. For additional information on Ganeden and GanedenBC probiotics, visit GanedenProbiotics.com or Ganedenbc30.com.

About Ganeden:
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known forGanedenBC ® (Bacillus coagulans GBI­30, 6086), its patented, FDA GRAS, non­GMO, highly stable probiotic ingredient. Ganeden’s newest ingredient, Bonicel, is the first science­backed, probiotic­derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.

About GanedenBC:
GanedenBC30® (Bacillus coagulans GBI­30, 6086), Ganeden’s patented probiotic ingredient that can be found in more than 500 leading food, beverage, sports nutrition and mpanion animal products around the world. Unlike most other probiotic strains, GanedenBC is a spore­former which makes it highly stable and allows it to remain viable through most manufacturing processes, three years of shelf life and the low pH of stomach acid. The efficacy of GanedenBC is backed by over 20 published studies showing safety, digestive and immune support and GanedenBC has an exceptional safety record with FDA GRAS status from the United States FDA. It can be formulated into virtually any food, beverage or companion animal product that is baked, boiled, frozen or squeezed….including all hot or refrigerated beverages! For more information, please visit GanedenBC30.com.