RIMOUSKI (QUEBEC), February 13, 2018 –  innoVactiv, a Canadian company dedicated to the development of science-based speciality ingredients, is pleased to announce that Dr. Robert H. Lustig will give a lecture as part of an Exhibitor Hosted Event at the upcoming Natural Products Expo West / Engredea tradeshow.

Dr. Lustig’s lecture, entitled “The Three Myths of the Food Industry”, will be held on Saturday March 10 at the Anaheim Marriott, Platinum Ballroom 2, from 9 AM to 10 AM. Dr. Lustig will then attend innoVactiv’s booth (Engredea #3681) for further discussions and book signing from 10h30 to 11h30 AM.

During his lecture, Dr. Lustig will discuss three myths promulgated by the food industry for their own purposes that tie into the current epidemic of non-communicable diseases (diabetes, heart disease, etc.). His presentation may well shatter how we see obesity, calories and our own willpower when it comes to choosing what food is best for our health.

Attendees are invited to pre-register for this lecture by contacting innoVactiv at the address info@innovactiv.com.