October 30th, 2018 (Carthage, MO USA) Stratum Nutrition® announces they are recipients of the Frost & Sullivan 2018 North American Competitive Strategy Innovation and Leadership Award for the Joint Health Ingredient Industry for their NEM® brand eggshell membrane ingredient.
Frost & Sullivan recognizes Stratum Nutrition® with this award for NEM® based on several criteria. Frost & Sullivan analysts independently evaluated two key factors: Strategy Innovation and Customer Impact. Strategy Innovation takes into account the Strategy Effectiveness and Execution, as well as Competitive Differentiation, Executive Team Alignment, and Stakeholder Integration. The area of Customer Impact looks at Price/Performance Value, the Customer’s Purchase, Ownership & Service Experience, and Brand Equity.
Frost & Sullivan comments on the award:
“Stratum Nutrition’s NEM® offers highly effective and fast-acting joint health benefits supported by strong and growing scientific evidence. Its strategy and approach to vigorously pursue science to back its ingredients’ health benefits are best-in-class and unrivalled by any other competitors. Stratum Nutrition’s exceptional competitive strategy and multifaceted innovation approach to product development offers its customers unique opportunities to enhance the value of their own health products. This is altogether unmatched by other competitors and has earned Stratum Nutrition the market leading position.”
Competitive Strategy Innovation and Leadership is significant to achieve top-line growth and must take into account competitors, must meet customer demand with a comprehensive value-driven product, and must establish a brand that resonates deeply with customers standing apart from other providers. Success must be shown in brand, demand and positioning.
Multiple clinical trials have been conducted on NEM®, and more recently, a first of its kind, healthy population, joint health clinical study supports the use of pain and stiffness reduction label claims, as well as a cartilage protection label claim – with only 500 mg once a day.
“It’s an honor to receive this Frost & Sullivan award,” said Director of Brand & Product Strategy at Stratum Nutrition, Andrew Rice. “Our team’s passion to help others live healthier lives is the motivation for our unrelenting hunger to provide unique ingredients backed by unparalleled science, quality, and innovation.”