Nacka (Sweden), March 2018 – AstaReal, the global pioneer and most studied brand of natural astaxanthin, will be showcasing their superior range of bulk natural astaxanthin products in addition to several finished formulations at Vitafoods 2018. Soft gums and effervescent products using AstaReal® natural astaxanthin, show the possibilities of AstaReal to address a variety of dosage forms and astaxanthin’s ability to work in various formulas. Natural astaxanthin is one of the most powerful antioxidants with scientifically backed health benefits for muscles, skin, heart, brain, eyes, digestion and the immune system. On Tuesday 15 May at 14:20, the company’s global ambassador, Dr Mark Miller, will discuss the latest research findings in his lecture on “Astaxanthin – The Ultimate Mitochondrial Nutrient for Performance & Recovery” at the Sports Nutrition Zone Theatre.

 Natural astaxanthin from the microalga Haematococcus pluvialis is a powerful antioxidant and anti-inflammatory agent. Its unique structure allows it to quench free radicals in the inner and outer layer of the cell membrane unlike other antioxidants, thus protecting lipids, proteins, DNA and mitochondria from oxidative stress. In this way, astaxanthin can boost muscle endurance and recovery, enhance fat metabolism and reduce muscle damage as well as inflammation. Studies have shown that it is also able to lower lactic acid build up and decrease fatigue. This makes it a valuable ingredient for supplements targeting the sports nutrition market.

 Andie Long, Marketing & Sales Manager at AstaReal AB, says: “As a global leader in the market, we recognize our responsibility to educate people about the benefits of natural astaxanthin for human health. We are delighted that Dr Mark Miller, who has made significant contributions as researcher, entrepreneur and marketer in the fields of health and medicine, will join us at Vitafoods. His presentation will delve into the latest science and market opportunities for natural astaxanthin and  explore its unique actions which reveal why it is becoming the premier ingredient for performance and recovery.“

AstaReal, the official natural astaxanthin sponsor for Vitafoods, can be found at booth I44 and in the fair’s Sports Nutrition Zone – an interactive demonstration area dedicated to the rapidly growing sports nutrition industry. Here, visitors will be able to try AstaReal´s innovative effervescent containing natural astaxanthin at the sampling bar.